Matsushita Electric Industrial Co., Ltd., (NYSE: MC), mieux connu sous la marque Panasonic, a construit à Ariake (Ile artificielle construite dans la baie de Tokyo) le Panasonic Center qui est un étonnant centre de marketing et de communication.
Panasonic démontre sa vision du futur ! Surprenant ! Prédominent deux idées fortes : la "ubiquitous network society" et "coexistence with the global environment".
La vision "ubiquitous network society" de Panasonic repose sur le fait que tous les terminaux d'information comme la télévision digitale, le mobile, la solution de navigation de la voiture, ... appartiendront à un même réseau au milieu duquel l'être humain gravitera.
Le mur multimédia (voir album ci-contre quelques illustrations) ouvre les portes du home entertainment de demain ! Une révolution digitale. Si vous passez à Tokyo, n'hésitez pas de prendre rendez-vous avec notre futur.
Global Brand The Panasonic brand name was first employed in 1955 for audio speakers.
The Panasonic brand name is used as the global brand for all product categories.
Region/Product-Specific Brand
The National brand name was first employed for square battery-powered bicycle lamps.
In 1925, the founder, Konosuke Matsushita, chose "National" as the trademark focusing importance on the word’s meaning, i.e. "of or relating to the people of a nation."
The National brand name is used for home appliances in the Japanese market.
Product-Specific Brand The Technics product-specific brand logo was first employed for high-end audio speakers.
Today, this brand is used worldwide for hi-fi audio products and electronic musical instruments.
Region-Specific Brand The Quasar trademark was taken over from Motorola, Inc., when Matsushita Electric purchased its consumer electronics division in 1974. Today, the Quasar brand is used in North America for products such as color TV sets, VCRs, and microwave ovens.
M Logo Mark The supplementary M logo mark is used with small components that do not have enough space for the basic brand logo.
Corporate Emblem The corporate emblem symbolically visualizes the Matsushita Electric philosophy behind our corporate activities. It is used on such articles as company flags, written appointments and letters of appreciation.
It should only be used for company ceremonies,
corporate flags and official declaration forms.
Quelques données sur le groupe Matsushita :
Matsushita Electric Industrial Co., Ltd.
Head office location 1006, Kadoma, Kadoma City, Osaka 571-8501, Japan
TEL+81-6-6908-1121
Representative President Kunio Nakamura
Foundation March,1918
(incorporated in December,1935)
Net Sales *Consolidated
7,479.7 (billion yen)
USD 62,331 (millions)
(U.SD 1.00 = 120yen)
Number of Employees 290,493
*No. of Consolidated Companies : 372
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